A SPEAKER WITH FIRST-HAND EXPERIENCE

Karen Hope has first-hand experience running TWO OF HER OWN businesses. Since 1995, she has run her own marketing firm, The Marketing Edge Inc. In 1998, became the co-owner and managing partner of a new company, Cattle Boyz Foods Ltd.  Please see RESUME AND RESULTS for more information on Karen's credentials.

Karen has a strong public speaking background ranging from seminars and teaching to live television and cable news interviews.   Today, she loves to share her experiences and stories with groups who have an interest in learning more about MARKETING.

SPEAKING TOPICS

1.  HOW NOT TO BE A HAZARD TO YOUR OWN BUSINESS! 

SUMMARY:

Marketing has changed over the last decade. Our fast changing world presents many challenges for businesses trying to win and retain customers. It is very common for business owners to get so caught up in the operations side of their business that they neglect to learn how to properly market their business.  This presentation will review 5 pitfalls that business owners usually encounter and the keys to over come them.

Learn the 5 keys to marketing successfully in today's world.  HOW NOT TO BE A HAZARD TO YOUR BUSINESS will expose tried and true marketing strategies used by Karen Hope that will spark new ideas and concepts for any business person with the desire to improve the way they have been marketing.

CUSTOMIZED PRESENTATION:

This course can be designed to address a specific industry. For example if a presentation is required for relators, Karen would meet with a delegate in real estate to learn about the 5 pitfalls common to the real estate industry.  The current presentation will be adapted where necessary to feature industry specfic issues, solutions and examples.

"I attended an auto recycling conference in Banff on April 30^th, 2011 and had the pleasure of participating in a presentation by Karen Hope.  Her marketing strategies were well researched and were presented in an easy to follow format. By encouraging active participation by the registrants, Karen's message was well received and easily understood. I believe that all of the attendees will benefit from her wisdom.  I personally have already implemented some of the strategies she shared with us.  I would strongly recommend that any business owner or manager that has the opportunity to listen to Karen should not hesitate.  Good job Karen, thank you for enlightening me!"

Dave Schandor, Marshall Auto, President, AARD Board Member

PRESENTATION TIME: 1.5 – 3 HOURS

2.  A RECIPE TO BRAND/BUSINESS SUCCESS

Small Business – A Recipe to Business Success

Business success is achieved when a company has been able to build a strong awareness for their product and/or business with defined target markets. The rewards are reflected in sales and business growth. A RECIPE TO BUSINESS SUCCESS, product or service, requires a finite set of ingredients and specific execution by its Chief Cooks – the Principals. If they are going to rise to their potential, the Principal (s) must ensure that they do not skip an ingredient.  Straying from the recipe can result in negative to dismal results.

In this presentation, Karen refers to her experiences building Cattle Boyz BBQ Sauce into a national brand, as well as her other varied marketing experiences in order to define the 5 key ingredients that must be in the business mix if long-term success is to be achieved.

Food Products – Recipe to Brand Success in Grocery

To succeed in the food business you must have a unique and high quality product with excellent packaging that attracts consumers, competitive price programs and an aggressive marketing budget to assure trade acceptance and consumer trial. If you have all of that, you will need to have the personal strength and endurance to invest all of the time and money to make it all happen.

THE RECIPE TO BRAND SUCCESS FOR GROCERY discusses the 5 key ingredients required and the specific execution required in order to successfully launch a new food product in the grocery industry. This presentation will review the steps and challenges: The objective is to REVEAL the TRUTH behind what it takes to get a new product into grocery and evaluate whether a potential food processor/owner has what it takes to pull it off.

"Having first hand experience in the industry, Karen really understands what it takes to create a unique brand and market it successfully in the food industry. She knows her presentation content, is able to tailor it to the needs of your organization and is a pleasure to work with."

Sherri Tribe

Farm Credit Canada

306-780-7615

"I found Karen’s presentation very insightful into the inside world of grocery.  I found the discussion about listing fees and other hidden costs in grocery particularly interesting.  The message was clear that a new food product really needs to have real cash and working capital in order to succeed."

Normant Therrien

FCC Agribusiness

PRESENTATION TIME: ONE HOUR or more for discussion

3.  10 CRITICAL QUESTIONS TO ANSWER BEFORE YOU SPEND A DIME ON MARKETING!

Many businesses seem to spend money aimlessly on strategies without really knowing if they are spending their money STRATEGICALLY. In order to spend strategically one needs to “refer to a plan of action to achieve a particular goal”.  Spending without a PLAN is like GAMBLING with your money – you win some, lose some.

In order to get SPEND IN THE RIGHT DIRECTION, there are 10 key questions that a business owner should find the answers to before spending a dime on marketing. This presentation will present and answer the 10 critical questions.

PRESENTATION TIME: ONE HOUR or more for discussion

4.  CUSTOMIZE YOUR MARKETING TOPIC

You may choose from the topics below or recommend a topic:

1. What you need to know about your TARGET MARKETS in order to win their business.
2. How to identify your USP (Unique Selling Position) and create a Wow Factor.
3. Why a MARKETING PLAN brings valuable order to your business.
4. How TO BRAND YOUR PRODUCT so that you can establish a differentiated   presence.
5. How to grow your CIRCLE OF INFLUENCE so that you have influence.
6. GRASS ROOT MARKETING strategies for small business

PRESENTATION TIME: 30 MINUTES OR ONE HOUR

FEES:

*To be Quoted.

Travel extra.

PLEASE NOTE: PRESENTATION TIMES CAN BE TAILORED TO YOUR EVENT’S TIME SCHEDULE. OUT OF TOWN TRAVEL TIME & EXPENSES MAY COST EXTRA