AN INVESTMENT IN THE RIGHT DIRECTION!

There’s no doubt about it, a marketing plan is the road map to business growth. However many Calgary business owners may feel they cannot afford to have one or they just don't need one.  A marketing plan doesn't have to be a 50 page document costing thousands of dollars. It can be a concise, easy-to-read, easy-to-follow document that simply maps out strategies for a one year period.  This Calgary marketing company can help develop your marketing plan and implement your marketing strategies.

CLICK HERE FOR A CHECKLIST OF THE 10 QUESTIONS YOU SHOULD ANSWER BEFORE SPENDING A DIME ON MARKETING.

#2 TRIED AND TRUE PROCESS- MARKETING PLANS

The Marketing Edge is a Calgary marketing company with a Principal who has created her own TRIED AND TRUE PROCESS for developing AFFORDABLE marketing plans.

MARKETING PLAN PROCESS:

• In order to develop well founded marketing strategy, an approximate two hour BACKGROUND/BRAINSTORMING meeting to review a company’s marketing situation (history, products, markets, targets, competition and marketing objectives) This information is obtained from the client and Internet research to write the SITUATION ANALYSIS.  Additional research time will be spent exploring competitor websites.
• Company products and services will be evaluated to discern whether or not the company has a strong COMPETITIVE EDGE and/or WOW factor over the competition. If not, recommendations will be presented.
• With the Situation Analysis written, MARKETING OBJECTIVES will be identified.
• The company is now ready to be MATCHED WITH MARKETING STRATEGIES that will best accomplish one year marketing objectives; the plan will outline the marketing strategies that are best suited for achieving exposure, awareness and sales within an annual marketing budget allocation. Each marketing strategy will include a brief description and an estimate of its implementation cost.
• A CORE MARKETING MESSAGE based on the intelligence collected from the marketing plan will be written and presented for consideration in marketing materials.
• When the plan is ready, there will be a FINAL DISCUSSION to review the written document. Revisions will be made until the client is completely comfortable and satisfied with the game plan.
• With a plan in hand, a client will not be left alone, unless they want us to.  The Marketing Edge can assist with the IMPLEMENTATION of any marketing strategies or recommend excellent supplier(s).

WHY A PLAN?

RESULTS–Marketing objectives and marketing strategies are based on the information gathered from the Situation Analysis phase.  There is a greater chance that marketing will work if objectives, strategies and messages are based on well founded RESEARCH.

GUIDANCE–Strategies are the ACTION part of your marketing plan. The plan will guide you towards the right strategies and keep you on track throughout the year.

PROVEN SUPPLIERS -To COST-EFFECTIVELY and PROFESSIONALLY develop marketing materials you may require a graphic designer, web designer, writer and/or photographer etc. A plan will direct you to the quality suppliers who can work within your budget with a Calgary Marketing Company and a variety of local and global suppliers.

INCREASED BUDGET POWER-With a STRONG BUDGETING background and experience dealing with small-large marketing budgets, this Calgary marketing company can recommend marketing strategies that will stretch your budget and increase its overall impact.

FEES:

Marketing Plan fees are as follows:

Please note: The fees are subject to a review of any client’s situation and budget. There may be circumstances that will reduce or increase these fees.

TERMS:

A 50% deposit towards the cost of the entire plan must be paid through PayPal. The balance is due immediately upon delivery. Cheques will be accepted if they are sent in advance of project start and completion times. Prices are in Canadian Dollars. 5% GST is added to all Canadian contracts.

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