MARKET YOUR MESSAGE


“To get the right results, you need to say the right things: If the MESSAGE is weak, your MARKETING results will be weak."

Karen Hope
Calgary Marketing companies Calgary Marketing companies Calgary Marketing companies Calgary marketing Company Calgary Marketing Expert Calgary Marketing Consultant Calgary Marketing

 

View Karen Hope's profile on LinkedIn

 

CREATIVE THAT CONNECTS!



#1 Tried & True Process Online Video
Website Concept & Copy Advertising Copy & Design

 

When you were a kid and ran your first lemonade stand, you likely knew that a sign was necessary to attract sales. But what you did not realize, is that people were more attracted to your cute child face than the lemonade itself. Your sign told people what you were selling, but it was your innocent smile that made the sale!

The marketplace is cluttered with signs of every sort from businesses that are trying to connect with customers. However, there are many disconnects. Why? Because most often the message being communicated is weak. The sign or web page does not serve to CATCH, COMMUNICATE, RESONATE or MOTIVATE.

In order to effectively market a message, you have to: 1. CATCH THE CUSTOMER'S ATTENTION 2. COMMUNICATE a message that 3. RESONATES with the customer. 4. If the message has resonated, it has to be powerful enough to MOTIVATE the customer to take action and buy. The only way you can accomplish 1-4 is to combine graphics with a powerful headline and an offer that actually addresses a need, problem or a special interest of the target customer.

“Marketing is the process by which companies create customer interest in products or services….” wikipediea

How do you create customer interest? It all starts with the MARKETING MESSAGE. And if the message is weak, your marketing dollars are wasted. In order to create a strong marketing message, you cannot just guess at it…you have to follow a tried and true process and discover it!



#1 TRIED AND TRUE PROCESS - MARKET YOUR MESSAGE

 

In order to "Market your Message," you need a CREATIVE STRATEGY. This package includes:


  • An ANALYSIS is conducted to understand your product and services. What business are you in? What makes you better than the competition? What problems do you solve for clients? If you do not know why you are better than the competition, you might want to consider the FIND YOUR EDGE package.
  • Next we analyze your TARGET MARKET, creating a description of core customers. It is up to the client to provide as much insight as possible about the customer. We want to be able to put ourselves into your target customer’s shoes and visualize being in the market for your product or services.
  • The information gathered will be presented in point form for client approval. Upon approval a CREATIVE STRATEGY can be created for the marketing piece of your choice. A home web page is a good place to start as it allows us to consider all factors of your message: logo, unique selling position, sales motivation offer, core marketing message, graphic imagery and of course a catchy headline. A report with recommendations for visuals, headline and support copy will be presented for approval.
  • A LAYOUT including low resolution examples of proposed imagery matched with a powerful statement and a paragraph of supporting copy will be provided. Your final piece will be concept only. The costs to purchase final artwork and imagery is not included but can be quoted and provided separately.

MARKET YOUR MESSAGE PACKAGE:

 $950-$2,500*

 

Please note: Prices are based on the number of marketing materials required and the strength of existing marketing identity.


* Fees do not include final artwork and the purchase of photos or graphics. You are being sold a creative concept and strategy. However quotes for final artwork can be provided.

 

MARKET YOUR MESSAGE VIA ONLINE VIDEO:


SERVICES:

  • Script-writing for a one minute video that can be uploaded to your website or YOUTUBE.
  • Professional video taping and still photograph
  • Coaching to ensure client makes their best impression on video
  • Provision of video file for client use
  • Use www.animoto.com to produce a presentation with music and animation

SCRIPT WRITING: (UP TO 1 MINUTES OF SCRIPT)
VIDEO TAPING & PRODUCTION TIME

$1,500

 

WEBSITE CONCEPT & COPY:

 

Your website is the window to your company. It should brand your company giving people and idea of who you really are. It also needs to be developed and written. If you don’t have writing experience, please don’t try to write your own website copy. You will increase your odds of marketing success by hiring professionals who know how to write text for website viewers and search engines.

Quotes are based on client providing all of the data required for their site. Text data can be delivered in point form or full written form for editing, rewriting and/or enhancements. Research to create copy from scratch must be quoted separately.

 

INFORMATION GATHERING, CLIENT MEETING TIME

 $1,250

 

INCLUSIONS:

  • The SET UP process starts with an interview to understand the goals of the website and what information needs to be communicated.
  • The client will SUPPLY THE INFORMATION for the pages. Costs will be confirmed.
  • After reviewing the client supplied information, a TEXT OUTLINE will be written for the home page, including a creative approach for the visuals and core marketing message. This creative strategy will carry through the website.
  • The outline will also include RECOMMENDATIONS FOR LINKS to the other support pages.
  • After the home page text layout has been approved, each of the SUPPORT PAGES will be written and submitted for approval, one by one.

 

Please note: Extensive author’s alterations may cost extra.

 

ADVERTISING COPY AND DESIGN:

 

We can help you concept and produce any final artwork for brochures, direct mail pieces and websites etc. See RATES for affordable packages.

 

TERMS:

 

50% of the cost of a plan must be paid up front through PayPal. The balance is due immediately upon delivery. Cheques will be accepted if they are sent in advance of project start and completion times. Prices are in Canadian Dollars. 5% GST is added to all Canadian contracts.