ARE YOU READY FOR GROCERY?

For any person, it can be an overwhelming challenge to get distribution and listings within the grocery industry. If you are the “recipe person” or the manufacturer of a food product who does not have experience in packaging, food marketing or the grocery business in general, it is next to impossible to succeed unless you invest in getting some advice from someone who “has been there, done that, got the listing!”

Karen Hope has taken a food product to market and turned it into a national Canadian brand. From 1998- 2009, she was the co-founder and managing partner of Cattle Boyz Foods Ltd. She found a great product and used all of her business skills to get it listed on the shelves of major grocery chains like Costco, Safeway, Sobey's and Loblaw's. Her food marketing skills are now available to companies and individuals with the dream to see their product succeed in grocery.

See resume and results and press for more information on Karen Hope and her experience bringing an unknown food product (Cattle Boyz) successfully to market.

FOOD MARKETING SERVICES:

1.“ARE YOU READY FOR GROCERY?” CONSULTATION

This TWO HOUR CONSULTATION is aimed at educating people about what it takes to be successful in the grocery business. Karen Hope, former managing partner for Cattle Boyz Foods has successfully undertaken and succeeded at this challenging food marketing task: taking an unknown product to market and building a national brand.

She has developed an excellent power point presentation that explains the process of TAKING A PRODUCT TO MARKET in a 5 STEP RECIPE format. This presentation has been given to groups, revealing her ideas, thoughts and experiences on How to Build a Brand in the Grocery Business.

CONSULTATION PACKAGE:

• Initial discussion of client food marketing
• Up to 2 hours of presentation time using www.gotomeeting.com to present her power point presentation
• Ability to ask questions throughout the food marketing presentation
• Evaluation form with questions to determine whether your product is market-ready. By the end of the session, the questions will be answered and the client will have an idea about their READINESS FOR MARKET.
• Follow up email with conclusions and food marketing recommendations
• Receive closing questions via email

GUARANTEE: At the end of this consultation you will have:

• A clearer idea whether you and your product are MARKET READY and/or have
  MARKET POTENTIAL.
• An understanding of how the GROCERY INDUSTRY works
• A list of the NEXT STEPS required to move forward

Click HERE for presentation called GROW YOUR BRAND.

COMMENTS FROM PAST PARTICIPANTS:

I appreciate our conversation to the fullest extent. I think the thoughts and ideas I was able to learn are going to be the key ingredients in the marketing and placement of our product. Your very charismatic and upbeat, I can see why your former product did so well.

David

HotDamn Hotsauce

sales@ohotdamn.com

Karen's 2 hour introduction and presentation was clear, interactive and answered my questions. Karen gave me an excellent starting point to move forward in several directions. I was able to dig in and make some concrete decisions instead of spinning my wheels or worse, not make any decisions.

Trevor

I met with Karen to go over her power point Recipe to Brand Success. It was an interesting overview to go through the 5 steps to see if my business was market ready. I realized at the end of the seminar as we went over each of the 5 steps where I actually stood with marketing my nutritious snack bars. It was either do or die; do I stop now or continue to go full speed ahead. It is a great concept to putting it all into perspective of where one is to where one is heading and the steps to getting there. Karen is great as she leads me through the early stages of marketing my Freedom Bars. I will benefit greatly with Karen's guidance and direction.

Bonnie

southernbelle471@hotmail.com

2. GENERAL MARKETING SERVICES

Karen Hope can help you, no matter what stage you are at with your product.

The following marketing consulting services can be provided:

• Advice on how to make your product "market ready"
• Help name the brand
• Design the brand logo
• Recommendations on how to commercialize a recipe
• Secure the nutritional facts statement and list of ingredients
• Obtain UPC codes and administer code assignments
• Create and produce the packaging or label
• Assistance budgeting for your production
• Assistance with pricing at wholesale and retail
• Preparation of power point sales presentation for buyer, brokers etc.
• Develop a strategy to obtain a network of brokers and distributors
• Assist with sales calls and presentations if possible
• Research tradeshows and industry award programs
• Recommend subsidies (Canada only)

SEE RATES page for consultation prices and packages.