Interview with
Karen Hope,
Marketing plan expert

Every business needs some form of marketing plan. Without market research and strategic planning you are gambling your marketing dollars.  TAKE THE FIRST STEP – Book a Strategic Planning Session with a Marketing Expert for only $299! 

Click here for details and  appointment calendar.



The marketing plan development process will reveal what needs to be done in order to effectively market your business. We walk you through the steps that will identify targeted, actionable marketing strategies that fall within your budget.


Every business needs a creative way to communicate their message to their target market(s). We specialize in the creation of marketing materials that cleverly, clearly and creatively tell your story, all at a price that works within your budget.


The Marketing Edge is a Calgary marketing company that has been offering strategic planning and creative marketing services for over 25 years. Our mission is to empower business owners with the marketing knowledge and tools needed to grow a business. We offer a variety of marketing services designed to help entrepreneurs get the guidance they need to build their business.

Company President & Marketing Plan Expert, Karen Hope, works one-on-one with clients to customize a marketing program that directs whatever budget is available into results-oriented strategies. Clients can choose from services that allow them to be an active or passive participant in the marketing planning and implementation process.

Company Founder, Karen Hope, has spent many years developing and implementing successful marketing campaigns. Having worked as a Marketing Director in major Alberta shopping centres, Karen started The Marketing Edge in 1995 with a strong retail marketing background. However, her focus shifted later to food marketing – Karen is the former Managing Partner for Cattle Boyz Foods who pioneered the brand in Canada.  For 11 years, she operated and grew the company from zero sales into the millions.

After marketing her own businesses and that of her clients, Karen advocates that it’s next to impossible to get strong marketing results without going through the marketing plan development process. She has seen many business owners invest in piecemeal strategies that fail to deliver a return on investment. For this reason, she now works one-on-one with clients and promotes her K.I.S.S. Method for Marketing Plans workshop. Her business focus is to teach the marketing process that has worked to build to make her successful within her marketing and entrepreneurial career.

Today, The Marketing Edge is a reputable Calgary marketing company with a mission to empower business owners with the marketing knowledge and tools needed to grow a business.

If you would like to talk to us about marketing your business, please book a no obligation phone call.